GRAPHIC DESIGN
"Graphic design is the applied art of arranging image and text to communicate a message. It may be applied in any media, such as print, digital media, motion pictures, animation, product decoration, packaging, and signs. Graphic design as a practice can be traced back to the origin of the written word, but only in the late 19th century did it become identified as a separate entity.

The seven major principles of design are balance, emphasis, pattern, repetition, contrast, movement, rhythm, proportion, and unity." ~ wiseowl.com